The Big Listen Survey

Was a survey commissioned by Radio Centre in 2007 to find out about how the public felt about today’s radio.
The most important things they discovered were:
* Almost 90% of the UK population listen to the radio every week mainly because the radio is a parallel medium ,meaning that people are able to balance listening to the radio with their daily activities, showing that the radio can be included into every part of their everyday life.
*It is a portable device: The public are able to carry the radio with them where ever they go ,and that was only possible because of two things which are:
- Convergence : Radio can now be found in mobile phones, pens and laptops etc.
-Minimisation: The size of the radio is now decreasing
 


*Most people listen to the radio on their own, however young people prefer to listen to the radio together.