Capital FM: Focused on music related news. There target audience are music lovers and in order to keep the attention of their audiences they are constantly updating their news stories about what artists are doing whether it is a new music video and song release or a special performance on X factor.
BBC Radio: Contains all different types of news sports, music, film, local international ect. Since bbc radio contains various types of news stories, their target audience is much bigger as it allows a larger amount of people to find what they are looking for. In order to keep for audience they have separated certain types of news to different bbc radio station such as bbc radio 1, 2,3,4 ect
KissFM: Also focuses on music related.The method the use to keep their audiences are by frequently having many competitions with prizes.
TalkSPORTFM: Contains news only on sport.Their target audience are mostly men. They keep the attention of their audience that providing information on various different types of sports and updates on match scores.
ClassicFM: Focuses on news regarding classical music.They keep the attention of their audience by providing updates on classic music events and interact with their audience through competitions.
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