Questionnaire Results Analysis

These are some of the results we gathered from carrying out a survey on survey monkey:

 In this first graph we found out that most of our target audience listen to the radio in the morning and evening, this is because during those hours students (target audience) or less likely to be in school. The option for mid-day had the lowest amount of votes; this could be because during that time most of our audiences are in school studying, instead of listening to the radio.
This has cause us as  a group to decide to air our newscast in the morning or in the evening, we will not air twice a day because one of our other questions showed that our target audience only listen to the radio once a day.

 

In this second graph, we found that the most popular radio stations amongst our target audiences are BBC radio, Choice FM and LBC. None of the people who took part in the survey talked about which BBC radio they were referring to, this allows me to make an assumption that perhaps some of the people were talking about BBc1 Xtra, in this case both BBC1 Xtra and choice FM have a very urban image which could suggest that our target audience are interested in music related news and would prefer our newscast to not be very serious and formal, just like those other two radio stations. However if some of the people were talking about other BBC radios then both LBC and BBC have a more serious image and cover subjects that are more serious, therefore this graph suggests to me that our audience would prefer a balance between a more urban image and a more serious image.

This graph shows that our target audience prefer a presenter in the age range of 21-25, this suggests that they would not enjoy a presenter who is very old because they might find it hard to engage with the newscast and presenter, which could prevent them from listening to our radio until the end. It also shows that  our target audience wouldn't really like a very young presenter, this might be because they might feel that the information given is not very reliable especially if the issue being discussed is not something young people within the age range of the presenter would normally be interested in hearing about.